SUCCESS STORY
Lashes by Katie
& Skincare
The Ask
Lashes By Katie & Skincare, also known as Katie & Co, is the leading luxury specialized salon and spa servicing Maryland, Virginia, and District of Columbia. They offer high end experiences, and needed a digital presence to represent their elegance and personality.
The goal was to increase the number of new customers, increase brand loyalty, and create an engaging seamless presence across all the social media platforms, Yelp, Google, and search engines.
They needed a strategy that would make them stand out more than just providing good services. They needed to storytell, be personable, and engaging with their audience.
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Increase website traffic and its conversion rates
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Enhance email and SMS marketing
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Increase social media following
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Optimize all business pages including Yelp and Google
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Amplify ad returns for Google ads and Meta ads
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Increase the number of returning customers
Their Objective
SOLUTION
Bare Branding tailored a strategy that fit Lashes by Katie & Skincare perfectly. We curated a digital ecosystem that would grow the brand on all digital platforms. Additionally, we planned and represented the brand at events and conventions to engage in person with the community.
RESULTS
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+1,150% increase in new customers
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+80% increase in brand loyalty
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+100% increase in reach & impressions on social media
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+30% increase in followers per month
